Join us in the world of Behavioral Data
Join us in the world of Behavioral Data
Location iconTQ, Amsterdam
Buy tickets
Date iconApril 25-26, 2017

WHAT is the world's first behavioral data conference.

WHAT is happening! On April 25 - 26, we will cross the chasm between the data on the screen and the insights you are looking for by sharing inspiring stories and showcasing the skills you need to survive in the world of behavioral data. The first ever conference dedicated entirely to behavioral data will take place in Amsterdam – just before King's Day, Holland's biggest annual party.

We all know that data is essential to surviving the future of insights. Behavioral data can fuel understanding into WHAT consumers really do online. However, it's not just about the data. It's about how it's being used and the story it tells of the people behind it. Behavioral data has been around for a while, but there is still a wealth of untapped potential ready to be used.

WHAT are you waiting for?

Join us in the world of Behavioral Data


We are putting together the brightest minds in behavioral data who will share exclusive insights on how they have made the transition towards behavioral data driven insights. Be prepared to discover new perspectives you’ve never heard of before.

Check out the first speakers below, and stay tuned for the full schedule announcement:


Chris Davies

Global Innovation Manager | Behavioral DataKantar

Chris Davies has 7 years of experience working in research having touched a wide range of specialist areas. His focus has been on harnessing new data sources to inform more holistic approaches to understanding consumer behavior. In his current role as a Global Innovation Manager at Kantar Insights, Chris is helping to drive improvement of existing offers across the Kantar group through the successful integration with social media and behavioral data.


Simon van Duivenvoorde - Host

Managing DirectorWakoopa

Simon van Duivenvoorde is a passionate digital native. In various roles he spent time on client-, agency-, and now, technology supplier side. He combines this experience with a broad knowledge of trends and developments in the online field. With Wakoopa he is currently revolutionizing online research and working hard to make Wakoopa the world’s preferred passive data collection technology company.


François Erner

Chief Innovation OfficerRespondi

François is responsible for the field of Research & Development at respondi. François has completed his PhD in Sociology at the IEP in Paris, has a Engineer degree from Centrale Marseille and has been a founder and president of a French market research agency.


Gert Franke


Gert Franke is Co-Founder of CLEVER°FRANKE, a company that combines strategy, design and technology to create data driven tools and experiences that enable change. They collaborate with forward thinking clients, exploring the wealth of data at hand and designing cutting edge ways to bring value to the surface. Gert is responsible for concept design and creative direction, he is also the point of contact for clients.


Malte Friedrich-Freksa

Director Business Development Mobile & DataGapFish

Malte Friedrich-Freksa studied psychology and marketing at Humboldt-Universität, Berlin. He worked for more than 10 years as CEO at Data Analytics Specialist idalab and as Digital Research Consultant for several well-known market research companies. Since 2015 he is Director Business Development Mobile & Data at GapFish. He focuses on product development and commercialization of modern market research solutions.


Mark Jefford

Director of Data ApplicationsYouGov

Mark Jefford is Director of Data Applications at YouGov in the UK. The Data Application team’s remit is to provide clients with new and innovative data products and solutions, utilising the wealth of data YouGov collects. Mark joined YouGov in 2016, having been a client-side media researcher for more than 10 years, working for the likes of The Guardian, Shortlist Media and Factory Media.


Anjali Lai

Analyst, Data InsightsForrester

Anjali's research focuses on consumer decision-making and behavioral trends and their implications for marketing, customer experience, and product development strategies. Anjali synthesizes multiple data sources including social listening, qualitative, quantitative, and behavioral data, to regularly publish research reports and advise major global brands. Anjali frequently delivers keynotes at industry conferences and Forrester Forums about consumer trends, insight application, and market research strategies.


Ansie Lombaard

Global Innovation Director | Behavioral DataKantar

As a Global Innovation Director at Kantar Insights, Ansie Lombaard supports the development of new offers, leveraging new technologies. Currently Ansie works globally across the Kantar group to drive the innovation roadmap for behavioral measurement. Following her passion, Ansie has been involved in the design and implementation of research for over 10 years, with extensive industry experience and a keen interest in the application of new technologies to research.


Hayley Millard

Research ManagerYouGov

Hayley has been at YouGov for over 3 years as the lead on digital and social media research solutions and strategy. She’s developed customized solutions for clients across a range of sectors, including FMCG, Media, Telecoms & Technology, in addition to social media analytics used during the 2015 UK General Election. Prior to joining YouGov, Hayley worked as a Media Analyst at BrandScience within Omnicom Media Group on digital and social media performance. Hayley also has an MA in Marketing Communications from the University of Westminster.


Danny Oomen

Division Manager MediaGfK

Danny leads the GfK Crossmedia Link Team in the Netherlands, as part of a global network. Prior to GfK, he worked for over 10 years at leading media agencies. Crossmedia Link uses innovative techniques to capture and quantify cross-media consumer behavior, across all devices. By using innovative technologies, GfK converts big data into smart data. This allows our customers to improve their competitive advantage and gain more insight into the choices and experiences of their consumers.


Pavel Vilensky

International Business Development ManagerWakoopa

After 5 years in industry consulting and market intelligence, primarily at GfK PoS tracking, Pavel joined the Wakoopa sales force to generate additional business opportunities for the company on global scale. He is in constant search for partners’ and clients’ potential to grow their propositions to achieve significant commercial results by being equipped with Wakoopa passive metering solution. He is an advocate of online behavioral data and passive metering to be a remarkable influence on the industry.


Datathon winners

We are also organizing WHAT Datathon for new data science talents. The winners will be presenting at the event, showing you how they used new approaches to turn raw behavioral data into valuable insights.

More speakers will be announced soon!


Tuesday, April 25, 2017

As an addition to the conference on April 26, we will be offering a half day workshop on April 25, led by Carlos Bort (Data Scientist, Netquest) and Zoltán Puha (Data Specialist, Wakoopa). The workshop is limited to 16 participants and includes hands-on trainings to help you develop your analysis skills and learn how behavioral data can fuel new consumer insights. The course is open to everybody curious about working with behavioral data in R.


Carlos Bort

Lead Data Scientist, Netquest

Carlos Bort is the Lead Data Scientist at Netquest. The main objective of the data science department is to improve the panel performance by applying different Machine Learning algorithms and advanced analytics. He is an active member of the Barcelona data-community and co-organizer of Machine Learning Barcelona and BCN-R users group meetups. Datathon competitor, R evangelizer, Carlos is focused on solving real business problems with mathematical techniques.


Zoltan Puha

Data Specialist, Wakoopa

Zoltán Puha is a Data Specialist at Wakoopa. He graduated from the University of Amsterdam with a MSc Economics. He enjoys working with data, both in R and Python, and leverages his knowledge about Machine Learning to find meaningful insights for Wakoopa. He loves visualizing data in different ways and trying out the newest technologies and packages. A believer in Hadley, Zoltán was part of the winning team at the European Hackathon in 2016.

12:00 - 12:30
12:30 - 14:00
14:00 - 14:15
14:15 - 15:45
15:45 - 16:00
16:00 - 17:30


Wednesday, April 26, 2017

08:30 - 09:15
09:15 - 09:25
09:25 - 09:40
09:40 - 10:10
10:10 - 10:40
10:40 - 11:00
11:00 - 11:25
11:25 - 11:50
11:50 - 12:15
12:15 - 12:40
12:40 - 13:40
13:40 - 14:10
14:10 - 14:40
14:40 - 15:10
15:10 - 15:40
15:40 - 16:10
16:10 - 16:40
16:40 - 17:00
The conference schedule is subject to change.


The event will be held over two days – April 25 and 26. The conference day on April 26 is packed full of informative and inspiring talks about every facet of behavioral data. On April 25, we will offer an optional behavioral data workshop for 16 inquisitive people, led by Wakoopa.

This awesome place is our conference space

TQ, Amsterdam

A magic event needs a fascinating location! TQ is a curated tech hub founded by The Next Web. The TQ event space is located in front of the Amsterdam Flower Market, at the heart of Amsterdam. Not only the attractive location, but also the intention of TQ to help people and companies grow, makes it a perfect fit for the WHAT Conference.

View on mapGet directions

Around the conference

What could be a better setting for a one-of-a-kind conference than Amsterdam, a city filled to the brim with innovative start-ups, cutting-edge technology and great beer? Not least because of the King's Day celebration right after the conference, on April 27.

Don't miss King's day!

Join Holland's biggest festival on April 27, the whole country celebrates the birthday of their King. King's Day is a national holiday with a big street party covering the whole city in orange. It's an unmissable experience with countless boat parades and markets offering food, drinks and everything else you can imagine! The fun already starts the night before on April 26, with King's Night opening with great open air parties and concerts.


Where to stay

The Vanguard

€€5 min walk to TQ

This boutique B&B overlooks the famous and lively Rembrandt square, but is situated on the quiet side of the canal, at the corner of the illustrious Herengracht and Reguliersgracht. The house offers a fresh take on the design of the traditional canal house. The rooms are residential in feel and decorated with hand-selected furniture and matching design.


Banks Mansion

€€€2 min walk to TQ

This boutique hotel is located on the beautiful Herengracht in the heart of Amsterdam. It has a warm and authentic Amsterdam School style in The Living (the lobby) and the rooms. The stay always includes free services like free drinks in The Living, served 24/7, live-cooking breakfast in The Kitchen as well as unlimited use of the minibar in the rooms.


Andaz Amsterdam

€€€€10 min walk to TQ

At Andaz art becomes life. Visionary Dutch designer Marcel Wanders has transformed Amsterdam's former public library into a fantasy of giant cutlery, Delftware-inspired carpets, library-book pages on the walls and other flights of imagination. The stay includes complimentary snacks and non-alcoholic drinks. Free bikes are offered to use, too.