Datathon d

Be a part of the first WHAT datathon!

April 22-23, 2017TQ - Amsterdam

We are inviting all data enthusiasts to come down to central Amsterdam on April 22-23! You will get 24 hours to create the coolest model, visualization, or insight in order to better understand online behavior.

As a pre-event toWHAT – The Behavioral Data Conferenceon April 25-26, the datathon aims to fuel new thinking in analyzing behavioral data and impact the consumer insights industry.

Join this awesome event to apply your knowledge, challenge yourself and gain new skills!

Join waitlist
The deadline for registration has now passed, but you can still sign up for our waitlist. You will be notified in case a spot becomes available.


The competition consists of three different tracks, each with their own winner.

IceMobile Predictive track

Can you develop machine learning algorithms to predict future behavior or solve a predictive problem?

GfK Insights track

Can you reveal meaningful insights that can be applied in business or lead to change?

DAN DNA Visualization track

Can you create an outstanding visualization of the information and insights from the data?



1.000 EUR

Prize money per track.

Present at WHAT Conference

The audience will be filled with experts and potential employers in the field of behavioral data and consumer insights, so this could be a great opportunity to make new connections.

Internship opportunity

In case you are looking for work experience, you can also win an interview for a fantastic internship!



We will provide clickstream data of one month in 2016 of a Dutch panel that shows how people have been using their connected devices (pc's, tablets and smartphones). This includes which websites, search terms and apps they have been using, at what time and for how long. This data of hundreds of consumers results in hundreds of thousands of data points which form the base of your analysis.

Pen notebook


  • A valid ID in order to confirm your identity (passport or ID card).
  • Your own laptop and charger, as well as any software/hardware you may need.
  • You will need to be available for the entire weekend of April 22-23, as well as on April 26 if you are one of the winners.
  • Minimum age of 18.

Highly recommended:

  • At least 1 year working experience with analyzing data.
  • Proficiency in programming languages and access to required tools. We recommend using R and/or Python.
  • Statistical and analytical skills.

Do you need more info before signing up? Check ourFAQ.

Sign up as a team or as an individual

Join waitlist

This awesome place is our datathon space

TQ - Amsterdam

A magic event needs a fascinating location! TQ is a curated tech hub founded by The Next Web. The TQ event space is located in front of the Amsterdam Flower Market, at the heart of Amsterdam. Not only the attractive location, but also the intention of TQ to help people and companies grow, makes it a perfect fit for the WHAT Datathon.

View on mapGet directions


Saturday, April 22, 2017

09:30 - 10:00
10:00 - 10:40
10:40 - 11:00

Sunday, April 23, 2017

09:00 - 10:00
11:00 - 11:30
11:30 - 13:30
13:30 - 14:30
13:30 - 14:30
14:30 - 15:00
15:00 - 16:00
The schedule is subject to change.

Wednesday, April 26, 2017

15:35 - 15:55



Simon van Duivenvoorde

Managing DirectorWakoopa

Carlos Bort

Lead Data ScientistNetquest

Walter Flaat

Managing DirectorDAN DNA

Peter van Eck, PhD

Sr. Research SpecialistGfK Netherlands

Arnoud Andeweg

Head of Customer InsightsIceMobile

Sign up as a team or as an individual

Join waitlist


If you are interested in sponsoring WHAT Datathon, pleasereach out to us.